Here I present some of the test shots which I have taken during the filming of our music video. By capturing photographs during the filming I was allowed to portray the same character location, clothing as well as expressions which interlink with the music video. Considering the fact that I have initially thought about including an image of the actress as well as real life streets and locations within the digipak/advert I have as a result captured some of the locations such as the Bunny Park in Hanwell, Hyde Park as well as Oxford Street in Central London where our filming took place.
Hanwell Bunny Park (actress):
Within this location I have focused my photography on the actress by capturing photographs which portray her as the central visual interest. The images mainly portray the actress directly in front of the lens making eye contact with the character. I believe that this is very significant, as by this I have allowed the photograph to gain a impression as if the actress is looking at the audience on the other side of the photograph, which intrigues the audience into the digipak/advert. I have considered to use eye contact within my photography as I have found it present within the Progressive House digipaks which I have looked at.
The images mainly show the character portraying neutral emotions as she is not joyful or melancholic which I believe really suits my music video where a vast variety of emotions is portrayed within the transition from negative representations of youth towards the positive. Considering the fact that my audience is of a younger age, I have targeted them by portraying an individual which suits their age group, making the photograph personal in a way that they can relate to it. I will consider using the above images or re-capture any needed shots within my free time and use them within my digipak/advert. Within my design I will target to apply a rather abstract effect/composition to the photograph which will interlink with the surreal elements which is portrayed within the music video that I have created as well as the Progressive House genre which mainly portrays dynamic nature.
Hanwell Bunny Park (Location):
Other than capturing the actress, I have additionally paid attention to the location within Hanwell Bunny Park while filming. The domination of nature within my surrounding has allowed me to capture images which I believe are quite intriguing due to the light, lines and textures they present. For example, the image which I found most successful was the wide shot of a tree against the iconic bridge within Bunny Park. The image has really caught my attention due to the light flare which has been caused by taking the picture towards the sun. The light flare has as a result emphasised the tree by portraying it with brighter colours and surrounding in comparison to the rest of the composition. This image would be ideal for any overlaying on objects such as text or even other photographs to gain a 'double exposure' effect that has a surreal connotation therefore making it suit the Progressive House genre and my initial thoughts on the digipak/advert.
Central London:
The images which I have taken during the filming in Central London will be mainly used for the background of my digipak/advert. As explained beforehand in my research, I have been inspired to create such composition by the digipak and advert from Rudimental - Home album.
I believe that the contrast between the wide shot of a location will contrast with the image of the actress therefore underlining the surreal element within the final product that I will produce. I will further enhance these images by applying various saturation as well as contrasts effects which will bring out the colour within the image. The reason for such editing is to bring live into the photograph by emphasising its bright colours which will reflect the tempo as well as the mood which you gain while listening to Progressive House music. Considering the fact that the image is quite overwhelming and could take attention away from the vital typography which I will include within the digipak I could consider reducing the opacity of the photograph which will fade it away into the background, bringint out the text at the same time. Looking back at my consumer profile, I believe that the images of rural surroundings work well as my genre is mainly targeted at audiences which regularly interact with social life such as clubs and mainly live in bigger cities therefore an image of such location will allow the audience to reflect upon themselves, making the product targeted at them.
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