The purpose of this post was to initially organise my digipak structure by drawing a flat plan using Photoshop and roughly positioning the necessary content which I have found during my digipak / advert research. As a result of this I was allowed to thoroughly manage the content which I will place within my digipak and advert, making sure that my product follow the codes & conventions of Progressive House genre.
Above I present my initial plans for the digipak construction process. As we can see within the image I have thoroughly though out the placement of each feature within the digipak such as the typography, imagery or graphical content. I will elaborate on my choices further into the post.
Front Cover:
Within the front cover of my digipak I have chosen to apply a real life photograph which has been mainly inspired by the digipak of Rudimental - Home where an urban location has been portrayed within the background. The second feature which I have applied to my front cover of the digipak is the geometrical shape which I have found quite suitable for my music genre. The geometrical shape will portray a graphic image filled with warm tones and uneven texture. Overall, within my research I have acknowledged that within Progressive House digipaks there have been two types of content spacing; one being with the album title and the artist logo towards the bottom and the other being with the graphic image being in the background and the album title in the middle of the page. As a result of this I have chosen to go with the first option and position my album title and artist logo towards the bottom as by this I would be allowed to place a large 'geometrical shape' which will grab my audiences attention due to its aestheticall features such as the colours and textures.
Back Cover
Above I present my initial plans for the back cover of my digipak. As we can see my back cover has been mainly inspired by Zedds 'True Colors' digipak as I have taken into account his placement of content while organising my organisation. The graphic composition which I will place on the far right hand side of the digipak will reflect the same texture as the one allocated within the geometrical image placed on the front of the digipak. The graphic composition will slowly decrease in width towards the bottom of the digipak as well as fade away into the background, giving off a 'mosaic' effect. The purpose of such 'mosaic' texture is to attract the audience attention due to its vibrant colours which will then move their attention to the track list which will be positioned opposite it.
INSIDE BOOKLET PAGE:
In order to carry on the surreal atmosphere throughout my product I have chosen to follow the style which has been portrayed within one of the tutorials that I have come across within my idea generation stages. The tutorial which I will follow is the "Geometric Landscape Displacement Tutorial" which I will take inspiration from and apply it to my imagery within the Booklet page of my digipak. For the "Landscape Displacement" I will use the image which I have taken during in Hanwell Bunny Park during our filming. Overall, the whole page will be filled with an image apart from a stripe which will be seen on the fold within the digipak. On the fold I have decided to allocate the artists logo and the albums name as I have acknowledged that this has been mainly placed on the folds, allowing the audience to acknowledge what the digipak will contain while stored on the shelf.
(Youtube Tutorial)
CD Page:
The inside of the digipak will portray exactly the opposite of what the front cover of the digipak will as within the inside I have chosen to implement an image which present a park setting that contrasts with the urban location that will be allocated on the front cover. In order to create a 'panoramic' effect within the inside of my digipak I have planned to allocate the same image which I will place on the booklet page behind my CD however I will rotate it horizontally in order to create a mirror effect. As a result of this I will create dimension within the digipak whilst being opened up. In terms of the CD itself, I have planned to apply the same image overlay as I have used on the typography within my front cover by which I will be allowed to create a corporate identity throughout my product. The CD will follow the codes & conventions by including the albums name. artists name, record label logo as well as the legal statement written around the edge of the CD.
On the left I present my initial layout for the advert which I will create alongside the digipak. My placement choices have been mainly influenced by my research and the codes & conventions which I have acknowledged due to the research. I have challenged the codes & conventions by placing the artist logo at the very top of the advert as it mainly appears towards the bottom. By challenging the convention in such matter I believe that I have made the advert more balanced as there is text which appears at the top and bottom making the advert not overcrowded, therefore enhancing its looks by making it more aesthetically pleasing. Other than that, the placement of elements such as the release information has been a key code & convention within the Progressive House adverts as it mainly appears towards the bottom of the advert which is where I have placed it in my advert. Looking back at my research, I have noticed that there is a strong link between the digipak and the advert therefore I plan to implement the same geometrical shape, the background as well as the album title on the advert as they have appeared in the digipak. As a result of this I will be allowed to create a corporate identity between the two mediums which simultaneously enhance the digipaks marketing as the audience will recognise the elements from the advert while visiting the shops.
Concluding:
By carefully laying out each of the features within my digipak and advert I have as a result created a template for me to follow within my construction process, making it much more time efficient. The creation of such flat plan has allowed me to implement all of the neccessary features which follow the codes & conventions that I have acknowledged within my research, ensuring that within my construction I will cover each feature, making my construction process effective.
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