Ancillary Task - Mindmap Of Ideas & Elements From Real Digipaks

ELEMENTS FROM REAL DIGIPAKS:

As discussed within the mindmap, I have found the Clean Bandits digipak significantly interesting as it has portrayed a domination of a surreal element that I believe is important within the Progressive House genre. Within the digipak I have paid particular attention to the geometrical shapes. I plan to take on inspiration from Clean Bandits digipak in the form of implementing a geometrical shape within my digipak/advert against a background. I believe that by including such graphics within my work I will be allowed to add a abstract touch to my work. As we can see above in the digipak, the geometrical shapes have been used as a form of a mirror in order to reflect the surrounding, whereas in my work I will challenge this approach to geometrical shapes and implement a image of the actress we have used for our video or implement a abstract composition. I have kept in mind the composition used by 'Zedd' in his digipaks where he has used very subtle, well saturated abstract compositions which substituted any imagery.

A second piece of real life  work which has mainly influenced my idea generation is the Rudimental - Home digipak and advert. As we can see in both of their mediums a real life image has been placed in order to attract the audiences attention via the saturated and vibrant colours. I believe that is a very beneficial feature of Progressive House digipak/advert as it represents the high tempo of the songs and the dynamic nature of the young audience. As a result of this I have been inspired by this work and will choose to implement a real life image as my digipak/advert background. In order to challenge this convention, I have decided to implement a darker image in order for the typography to stand out within the canvas of the digipak and advert, making it much clearer and eye catchy. 

Conclusion:

In order to experiment with my choices which I have made on typography and imagery I will focus my next posts on refining my ideas and visualising them in order to gain successfull feedback from my audience. In order to effectively construct the first initial thoughts on my composition I will use programs such as Photoshop which will allow me to construct my digital content for my digipak and advert. I will use a verbal questionnaire as a form of feedback in order to take a insight into what my audience believes is the right choice for my digipak and advert which I then will be allowed to follow during my construction page. I believe that by gaining clear feedback, I will be allowed to tailor my work for my specific audience.