SCRIPT:
Ancillary Task - Audience Verbal Feedback
In today’s post I will be discussing my verbal questionnaire
and its feedback. The feedback which I have gained will be vital for my further
construction stages as it has clearly portrayed the end users requirements and
needs.
The first question which I have verbally asked my audience
was focused on the digipak as well as the advert layout. Within this question I
have targeted my audience to identify any features from the progressive house
genre within my layout design. Within my
draft idea creation for the layout, I have been mainly inspired by my codes
& conventions research that I believe has signified the vital parts of
Progressive House genre such as the track list, barcode and legal statement
placement within the back cover or the positioning of typography and graphic
imagery within the front cover of the digipak. Within my responses I have
gained positive feedback from my audience in the form of comments such as “very
well structured”, “not overcrowded for the eye making it pleasing and
eye-catching” as well as “I believe that the positioning of content within the
digipak and advert represents the stereotypical expectations of such genre”.
Within my planning, I have taken into account the placement of content which I
have seen within examples of work from artist such as Zedd and Avicii and
applied similar structure to my work. Overall I believe that my proposed
ancillary task layout seemed quite appealing to my audience therefore I will
choose to follow the set flat-plan within my construction stages.
I have based the second question around the planning of the
ancillary task within the ‘visualising initial thoughts’ post where I have
experimented and placed my initial thoughts onto production. The
experimentation has allowed me to refine my content in terms of structure,
colour as well as imagery used. As a form of feedback I have shown my audience
the work which I have constructed based around typography overlay, background
image editing and geometrical shape construction. At first I have asked my
audience which of the constructed typography overlays matched their perception
of Progressive House genre. All of the respondents have unambiguously replied
that the final attempt at constructing the typography texture has been
considered to be the most successful due to the use of colour and sharp texture
which the audience states that it “Reflects the expectations of club settings
where lights and the dance floor play a vital part of the atmosphere”. Moving
onto the background imagery which I have experimented with in order to portray
the surreal element within my work, I have asked my audience “How they feel
when looking at the photograph due to the development which I have carried
out”. The audience has specified that the image “Transferred them to a parallel
universe” and “emphasised a magical / mystical mood within the image”. As a
result I believe that the image was very effective at portraying the desired
mood therefore in the eyes of the audience, the image has been seen as suitable
for the background of my digipak and advert. As part of my visualising
experimentation, I have taken inspiration from online video tutorials and
attempted a go at constructing a geometrical shape which has been filled with
an image overlay. At first I have attempted to implement a photograph of my
actress within the shape which in my opinion did not suit the overall concept
of the digipak and advert. As a result of this I have further experimented and
applied the same texture overlay over the shape as I have used within my
typography. I have shown my experimentation journey to the audience in order
for them to conclude on the graphic content where they have commented “I believe
that the vibrant texture really emphasises the shape as well as the surreal
element within the ancillary task”. Concluding on the feedback from this
specific stage of my planning and construction, I believe that the audience
feedback has backed up my design choices in order to meet my expected outcome.
The third question which I have asked the audience was based
around my “typography research” post, where I have collected a number of fonts that
I believe suit the Progressive House genre. Within my research I have
considered the fact that most Progressive House digipaks included two types of
font style; bold and thin. As a result of this I have collected a number of
fonts which has allowed the audience for direct visual comparison. Within my
feedback I have been told that the fonts which are most suitable for my digipak
are Bebaus Neue and Dolce Vita due to their sharp and clear structure. The audience
has specified the appropriate fonts for my digipak therefore I will take this
into account and use them within my production.
Within my planning stages I had to distinguish a suitable
name for my digipak therefore I have used the feedback opportunity and asked
the audience for a word which reminds them of Progressive House genre. I have been
given a multitude of titles, some of them being “Zone”, “Amplitude” and “Tessellate”.
Out of all of the suggested titles, I have found “Tessellate” to be the most
successful due to it representing the overall structure of nightclubs where
Progressive House would be present. As a result I have chosen “Tessellate” to
be my digipak title as I believe it is very catchy and clearly presents the
dynamic nature of the genre.
In order to successfully construct the track list for the
back of my digipak cover I have constructed a proposal list of 20 tracks and
portrayed it to my audience. The song titles which I have come up with have
portrayed a rather energetic mood which is tailored for the adrenaline fuelled
lifestyle of my target audience. I have
used the proposed track list as a base for my audience, for them to narrow down
the list portraying only the catchiest titles. As a result of this I have been
provided with the best 11 titles from the list. I believe that by having 11
song titles within my track list I have made it optimal for my progressive
house genre as the track lists mainly range from 10-15 songs. The song titles
which I will include within my track list are as below:
- Beautiful now Ft. John Bellion
- Tidal Waves
- Midnight Run
- Powerful Ft. Ellie Goulding
- Beyond Life
- Circles
- Without You
- Runaway
- Movements
- Flight
- Blue Skies
I have implemented “Beautiful Now Ft John Bellion” as one of
my song titles due to the fact that it was the song used within my music video,
therefore creating a clear link between my digipak and the music video.
Additionally I believe song titles such as “Tidal Waves”, “Movements” and “Blue
Skies” have really emphasised the surreal element which is mainly portrayed within
the progressive house genre.
Concluding, I believe that the verbal questionnaire has
allowed me to refine my ideas within my digipak and advert planning as with the
help of my audience I have been allowed to specify any areas which the audience
would like to see within the digipak and advert therefore causing my work to be
effective and match their expectations. As a next stage, I will apply the
feedback into my construction and create a professional digipak and advert for
my chosen genre.
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