Ancillary Task - Post Production Questionnaire Analysis

Ancillary Task - Constructing A Post-Production Questionnaire

After successfully constructing my digipak and advert I have decided to gain 'post production feedback' which will allow me to evaluate how effective the codes & conventions and idea generation was within the ancillary task. In order to gain sufficient feedback I will target my questions in such way that they will allow the respondent to elaborate on their answers, giving me their own opinion on the product. In order to target a broad audience I have decided to design two questionnaires; a paper based as well as an online based questionnaire. As a result of this I will be able to hand out the paper questionnaire and gain direct feedback as well as send a email with the link to my questionnaire as by this I will make the questionnaire feedback more convenient and targeted more at Web 2.0 influenced audience. Furthermore, I have designed my questionnaire to highlight the positive areas of the questionnaire as well as any improvements which would be beneficial for the final product. Concluding, I believe that by evaluating my questionnaire results I will be able to identify how successful my product has been and if it appealed to the chosen audience.

Ancillary Task - Advert Final Product

Ancillary Task - Digipak Final Product

Ancillary Task - Digipak and Advert Construction Process

Ancillary Task - Audience Verbal Feedback

SCRIPT:

Ancillary Task - Audience Verbal Feedback

In today’s post I will be discussing my verbal questionnaire and its feedback. The feedback which I have gained will be vital for my further construction stages as it has clearly portrayed the end users requirements and needs.

The first question which I have verbally asked my audience was focused on the digipak as well as the advert layout. Within this question I have targeted my audience to identify any features from the progressive house genre within my layout design.  Within my draft idea creation for the layout, I have been mainly inspired by my codes & conventions research that I believe has signified the vital parts of Progressive House genre such as the track list, barcode and legal statement placement within the back cover or the positioning of typography and graphic imagery within the front cover of the digipak. Within my responses I have gained positive feedback from my audience in the form of comments such as “very well structured”, “not overcrowded for the eye making it pleasing and eye-catching” as well as “I believe that the positioning of content within the digipak and advert represents the stereotypical expectations of such genre”. Within my planning, I have taken into account the placement of content which I have seen within examples of work from artist such as Zedd and Avicii and applied similar structure to my work. Overall I believe that my proposed ancillary task layout seemed quite appealing to my audience therefore I will choose to follow the set flat-plan within my construction stages.

I have based the second question around the planning of the ancillary task within the ‘visualising initial thoughts’ post where I have experimented and placed my initial thoughts onto production. The experimentation has allowed me to refine my content in terms of structure, colour as well as imagery used. As a form of feedback I have shown my audience the work which I have constructed based around typography overlay, background image editing and geometrical shape construction. At first I have asked my audience which of the constructed typography overlays matched their perception of Progressive House genre. All of the respondents have unambiguously replied that the final attempt at constructing the typography texture has been considered to be the most successful due to the use of colour and sharp texture which the audience states that it “Reflects the expectations of club settings where lights and the dance floor play a vital part of the atmosphere”. Moving onto the background imagery which I have experimented with in order to portray the surreal element within my work, I have asked my audience “How they feel when looking at the photograph due to the development which I have carried out”. The audience has specified that the image “Transferred them to a parallel universe” and “emphasised a magical / mystical mood within the image”. As a result I believe that the image was very effective at portraying the desired mood therefore in the eyes of the audience, the image has been seen as suitable for the background of my digipak and advert. As part of my visualising experimentation, I have taken inspiration from online video tutorials and attempted a go at constructing a geometrical shape which has been filled with an image overlay. At first I have attempted to implement a photograph of my actress within the shape which in my opinion did not suit the overall concept of the digipak and advert. As a result of this I have further experimented and applied the same texture overlay over the shape as I have used within my typography. I have shown my experimentation journey to the audience in order for them to conclude on the graphic content where they have commented “I believe that the vibrant texture really emphasises the shape as well as the surreal element within the ancillary task”. Concluding on the feedback from this specific stage of my planning and construction, I believe that the audience feedback has backed up my design choices in order to meet my expected outcome.

The third question which I have asked the audience was based around my “typography research” post, where I have collected a number of fonts that I believe suit the Progressive House genre. Within my research I have considered the fact that most Progressive House digipaks included two types of font style; bold and thin. As a result of this I have collected a number of fonts which has allowed the audience for direct visual comparison. Within my feedback I have been told that the fonts which are most suitable for my digipak are Bebaus Neue and Dolce Vita due to their sharp and clear structure. The audience has specified the appropriate fonts for my digipak therefore I will take this into account and use them within my production.

Within my planning stages I had to distinguish a suitable name for my digipak therefore I have used the feedback opportunity and asked the audience for a word which reminds them of Progressive House genre. I have been given a multitude of titles, some of them being “Zone”, “Amplitude” and “Tessellate”. Out of all of the suggested titles, I have found “Tessellate” to be the most successful due to it representing the overall structure of nightclubs where Progressive House would be present. As a result I have chosen “Tessellate” to be my digipak title as I believe it is very catchy and clearly presents the dynamic nature of the genre.

In order to successfully construct the track list for the back of my digipak cover I have constructed a proposal list of 20 tracks and portrayed it to my audience. The song titles which I have come up with have portrayed a rather energetic mood which is tailored for the adrenaline fuelled lifestyle of my target audience.  I have used the proposed track list as a base for my audience, for them to narrow down the list portraying only the catchiest titles. As a result of this I have been provided with the best 11 titles from the list. I believe that by having 11 song titles within my track list I have made it optimal for my progressive house genre as the track lists mainly range from 10-15 songs. The song titles which I will include within my track list are as below:

• Beautiful now Ft. John Bellion
• Tidal Waves
• Midnight Run
• Powerful Ft. Ellie Goulding
• Beyond Life
• Circles
• Without You
• Runaway
• Movements
• Flight
• Blue Skies

I have implemented “Beautiful Now Ft John Bellion” as one of my song titles due to the fact that it was the song used within my music video, therefore creating a clear link between my digipak and the music video. Additionally I believe song titles such as “Tidal Waves”, “Movements” and “Blue Skies” have really emphasised the surreal element which is mainly portrayed within the progressive house genre.

Concluding, I believe that the verbal questionnaire has allowed me to refine my ideas within my digipak and advert planning as with the help of my audience I have been allowed to specify any areas which the audience would like to see within the digipak and advert therefore causing my work to be effective and match their expectations. As a next stage, I will apply the feedback into my construction and create a professional digipak and advert for my chosen genre.

Ancillary Task - Draft Ideas for Digipak & Advert

The purpose of this post was to initially organise my digipak structure by drawing a flat plan using Photoshop and roughly positioning the necessary content which I have found during my digipak / advert research. As a result of this I was allowed to thoroughly manage the content which I will place within my digipak and advert, making sure that my product follow the codes & conventions of Progressive House genre.

Above I present my initial plans for the digipak construction process. As we can see within the image I have thoroughly though out the placement of each feature within the digipak such as the typography, imagery or graphical content.  I will elaborate on my choices further into the post.

Front Cover:

Within the front cover of my digipak I have chosen to apply a real life photograph which has been mainly inspired by the digipak of Rudimental - Home where an urban location has been portrayed within the background. The second feature which I have applied to my front cover of the digipak is the geometrical shape which I have found quite suitable for my music genre. The geometrical shape will portray a graphic image filled with warm tones and uneven texture. Overall, within my research I have acknowledged that within Progressive House digipaks there have been two types of content spacing; one being with the album title and the artist logo towards the bottom and the other being with the graphic image being in the background and the album title in the middle of the page. As a result of this I have chosen to go with the first option and position my album title and artist logo towards the bottom as by this I would be allowed to place a large 'geometrical shape' which will grab my audiences attention due to its aestheticall features such as the colours and textures.

Back Cover

Above I present my initial plans for the back cover of my digipak. As we can see my back cover has been mainly inspired by Zedds 'True Colors' digipak as I have taken into account his placement of content while organising my organisation. The graphic composition which I will place on the far right hand side of the digipak will reflect the same texture as the one allocated within the geometrical image placed on the front of the digipak. The graphic composition will slowly decrease in width towards the bottom of the digipak as well as fade away into the background, giving off a 'mosaic' effect. The purpose of such 'mosaic' texture is to attract the audience attention due to its vibrant colours which will then move their attention to the track list which will be positioned opposite it.

INSIDE BOOKLET PAGE:

In order to carry on the surreal atmosphere throughout my product I have chosen to follow the style which has been portrayed within one of the tutorials that I have come across within my idea generation stages. The tutorial which I will follow is the "Geometric Landscape Displacement Tutorial" which I will take inspiration from and apply it to my imagery within the Booklet page of my digipak. For the "Landscape Displacement" I will use the image which I have taken during in Hanwell Bunny Park during our filming. Overall, the whole page will be filled with an image apart from a stripe which will be seen on the fold within the digipak. On the fold I have decided to allocate the artists logo and the albums name as I have acknowledged that this has been mainly placed on the folds, allowing the audience to acknowledge what the digipak will contain while stored on the shelf.

(Youtube Tutorial)

CD Page:

The inside of the digipak will portray exactly the opposite of what the front cover of the digipak will as within the inside I have chosen to implement an image which present a park setting that contrasts with the urban location that will be allocated on the front cover. In order to create a 'panoramic' effect within the inside of my digipak I have planned to allocate the same image which I will place on the booklet page behind my CD however I will rotate it horizontally in order to create a mirror effect. As a result of this I will create dimension within the digipak whilst being opened up. In terms of the CD itself, I have planned to apply the same image overlay as I have used on the typography within my front cover by which I will be allowed to create a corporate identity throughout my product. The CD will follow the codes & conventions by including the albums name. artists name, record label logo as well as the legal statement written around the edge of the CD.

On the left I present my initial layout for the advert which I will create alongside the digipak. My placement choices have been mainly influenced by my research and the codes & conventions which I have acknowledged due to the research. I have challenged the codes & conventions by placing the artist logo at the very top of the advert as it mainly appears towards the bottom. By challenging the convention in such matter I believe that I have made the advert more balanced as there is text which appears at the top and bottom making the advert not overcrowded, therefore enhancing its looks by making it more aesthetically pleasing. Other than that, the placement of elements such as the release information has been a key code & convention within the Progressive House adverts as it mainly appears towards the bottom of the advert which is where I have placed it in my advert. Looking back at my research, I have noticed that there is a strong link between the digipak and the advert therefore I plan to implement the same geometrical shape, the background as well as the album title on the advert as they have appeared in the digipak. As a result of this I will be allowed to create a corporate identity between the two mediums which simultaneously enhance the digipaks marketing as the audience will recognise the elements from the advert while visiting the shops.

Concluding:

By carefully laying out each of the features within my digipak and advert I have as a result created a template for me to follow within my construction process, making it much more time efficient. The creation of such flat plan has allowed me to implement all of the neccessary features which follow the codes & conventions that I have acknowledged within my research, ensuring that within my construction I will cover each feature, making my construction process effective.