Sunday, 7 February 2016
Wednesday, 3 February 2016
Tuesday, 2 February 2016
Group Work - Social Media Facebook
During our planning and development we have created social media website for our artist. After creating our final product we have decided to upload the video in order to get more feedback from our audience. In order to reach to greater audience we have shared the final product on our Facebook accounts.
After this process we will be continuously uploading screenshots from our gathered feedback. We will be focusing within a week to gather needed comments and improvements.
2/02/16
Already the same day after uploading the video on social media we have gathered essential feedback, comments, shares and likes. It was quite exciting to see what other people think of our video and share their own opinions. Here are some screen shots demonstrating their feedback!
This is a screenshot from my YouTube account where I uploaded our video. Within few hours we have gained 104 views which we haven't expected. Besides, from that we got some likes which have followed to Facebook page.
This is a screenshot demonstrating the post from my Facebook page which our group has shares to their own profile pages. The use of social media has allowed us to gain feedback from various types of audience- people who we know but also friends of our friends and so on. The age range was open allowing the feedback to be more reliable.
Here is a screenshot of some of the audience. Due to our polish ethnicity some of the comments were written in foreign language, although they were all positive of people being impressed by our work. Another comments varied from 'Love it' to '..You can't help but watch it to see what happens'. Others have been also giving their opinion about certain elements of their video such as 'I like the way you put two shots in the same cut, and it catches the audience's attention. Nice work.'
Overall, we are really happy with this kind of feedback as anyone is free to comment, like and give their opinion, allowing our work to be open to many different interpretations. Most of our feedback is positive giving us little space for improvement. In terms of this element we found the focus group more effective.
05.02.16
After few more days I have looked back at our social media share of our product. Concluding we have gained few more likes, implying that the audience has enjoyed watching the video by clicking the 'thumb up' tool.
2/02/16
Already the same day after uploading the video on social media we have gathered essential feedback, comments, shares and likes. It was quite exciting to see what other people think of our video and share their own opinions. Here are some screen shots demonstrating their feedback!
This is a screenshot from my YouTube account where I uploaded our video. Within few hours we have gained 104 views which we haven't expected. Besides, from that we got some likes which have followed to Facebook page.
This is a screenshot demonstrating the post from my Facebook page which our group has shares to their own profile pages. The use of social media has allowed us to gain feedback from various types of audience- people who we know but also friends of our friends and so on. The age range was open allowing the feedback to be more reliable.
Here is a screenshot of some of the audience. Due to our polish ethnicity some of the comments were written in foreign language, although they were all positive of people being impressed by our work. Another comments varied from 'Love it' to '..You can't help but watch it to see what happens'. Others have been also giving their opinion about certain elements of their video such as 'I like the way you put two shots in the same cut, and it catches the audience's attention. Nice work.'
Overall, we are really happy with this kind of feedback as anyone is free to comment, like and give their opinion, allowing our work to be open to many different interpretations. Most of our feedback is positive giving us little space for improvement. In terms of this element we found the focus group more effective.
05.02.16
After few more days I have looked back at our social media share of our product. Concluding we have gained few more likes, implying that the audience has enjoyed watching the video by clicking the 'thumb up' tool.
Group Work - Focus Group Feedback
(Wear headphones for better sound quality)
Within our focus group we had balanced ratio of female and male respondents. This allowed us to gain reliable feedback. The first question was based on identifying feelings portrayed throughout the music video. Our audience has included the feelings of : SADNESS, HAPPINESS, TRANSITION FROM ISOLATION TO FREEDOM. These answers significantly highlighted the intentions of our product, suggesting the youth and young adults not being emotionally stable.
The second question was based on the ideas our character has portrayed about young people. One of the respondents has said that youth often tends to go to different paths which is not necessarily beneficial for them and then they tend to realize it. This is something we aimed to definitely portray within our video. We have highlighted this through the use of reflection towards the end of the video.
The next question was based on identifying the best parts of the video by the audience. We wanted to find out which elements were most engaging and successful to different people. The audience has identified:
- THE CHORUS (highlighted and reminded the audience the positive representation of the character)
- LINK BETWEEN THE AUDIO AND VISUALS ( We intentionally followed the theory of Andrew Goodwin of relationship between the lyrics and the visual in order to emphasize this effect. We are happy that this element was easy to follow by our audience).
-EDITING TECHNIQUES (DOUBLE EXPOSURE / OVERLAY ''PROFESSIONAL'') Within this process we were really experimental with this element of the video as our initial idea was based on reversing the video. After various experiments we have selected two parts of the video to create an overlay where one elements was going forward and another one backwards.
Then we wanted to investigate our use of media language of positive and negative connotations. Here we found important to us feedback. The respondents found the combination of negative and positive connotations quite balanced, although the representations were not extreme. This is an area we could definitely develop making our narrative even stronger through emphasis on the actress's actions.
The final question was based on final conclusions and any space for improvement.
- 'Effective use of editing techniques ... fast pace, tempo..'
- 'Good video'
- IMPROVEMENTS ( 'It was quite repetitive') within this element of the feedback we should definitely consider the use of more shots in order to make the video less repetitive, although some respondents found the repetition also effective due to keeping the continuity.
Overall, we found the focus group feedback really effective as we could elaborate on the questions and respondents could extend their answers comfortably!
Music Video - First Review
In today's lesson my group is about to present our finished music video to our peers in order to gain useful feedback. The feedback which we will gain will allow us to ensure that our music video follows the codes & conventions of Progressive House music, and that it is suitable for our target audience.We believe that feedback is a vital stage within the music video production as it will inform us about how effective the concepts and ideas that we had for our music video were and if they have been understood by the audiences.
In order for the feedback to be effective, we have prepared a hard copy survey for our audience to fill in with suitable questions about our final product.
In order for the feedback to be effective, we have prepared a hard copy survey for our audience to fill in with suitable questions about our final product.
Group Work - Music Video Final Outcome
This is final version of our music video. We have made improvements from the last post, working on final developments spotted within the first draft. Overall, we are really happy with the final outcome as we accomplished to finish in planned time scale. This week we are planning to gather feedback from our audience. We are going to start by gathering feedback through class screening where we will give out our questionnaires, then we will upload our music video on social media and finally create a focus group meeting. This will allow us to gain needed feedback from improvements from many different sources.
Group Work - Use of Font / Typography in our music video
During our editing process we have considered the use of typography within our music video. We particularly wanted to apply the title of the artist and the song name at the beginning of our video within the foreground of the frame (in one of the corners). This will allow us to make our product more recognizable but also informative, allowing our audience to be able to search for the artist. This information is used throughout many music genres as it allows to make the promotion of the product much more effective.
The choice of our font will be significantly influenced through the outcome of our logo design. Our research has shown that the progressive house genre mainly focuses around bold typography which is often simplistic but very eye-catching. The color is often kept simple varying from white, black or red. Here are some screenshots from our logo construction which supports our decisions.
We have concluded to apply a white, bold font which would be emphasized along green background of the location appearing on the first shot of our video. The positioning will be aimed at the right bottom corner not to disturb the viewer from the narrative and engagement with the video.
Another element which we are planning to complement within our composition is the copyright information which is applied at the ending of the music video following the codes and conventions of music industry. We are planning to end our video with a black screen which will follow the copyright information and our music record label name. We are planning to keep the typography white and bold in order to bring people's attention to it. Besides, from that we will try to keep the typography similar to the original Fly Eye Record followed by a copyright sign which we will obtain from the editing program.
Here we have experimented with some of the fonts. Our aim was to make the typography consistent within the video. We are more likely to apply the same font at the beginning of the video and at the end. However, if we are not going to be happy with this effect we are planning to keep both information in white plain color which will significantly stand out along green as well as black background.
The choice of our font will be significantly influenced through the outcome of our logo design. Our research has shown that the progressive house genre mainly focuses around bold typography which is often simplistic but very eye-catching. The color is often kept simple varying from white, black or red. Here are some screenshots from our logo construction which supports our decisions.
We have concluded to apply a white, bold font which would be emphasized along green background of the location appearing on the first shot of our video. The positioning will be aimed at the right bottom corner not to disturb the viewer from the narrative and engagement with the video.
Another element which we are planning to complement within our composition is the copyright information which is applied at the ending of the music video following the codes and conventions of music industry. We are planning to end our video with a black screen which will follow the copyright information and our music record label name. We are planning to keep the typography white and bold in order to bring people's attention to it. Besides, from that we will try to keep the typography similar to the original Fly Eye Record followed by a copyright sign which we will obtain from the editing program.
Here we have experimented with some of the fonts. Our aim was to make the typography consistent within the video. We are more likely to apply the same font at the beginning of the video and at the end. However, if we are not going to be happy with this effect we are planning to keep both information in white plain color which will significantly stand out along green as well as black background.
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